Our Story

After spending many years leading operations teams, advising CEOs and creating operational tools at Deloitte and Goodfood (TSX:FOOD), Maxime Lavoie realized that many e-commerce companies had the same urgent need. These companies aren't proactively planning their operations, which results in lost sales and profitability.

Many e-commerce companies are losing sales due to stock-outs and lack of operational planning. These companies can lose up to 5% of their sales. Fortunately, with better sales and operations planning, these companies can reduce out-of-stocks and increase sales.

My name is Maxime Lavoie

Maxime Lavoie, Obius Founder CEO

Maxime Lavoie is the founder and CEO of Obius and has spent the last 15 years supporting e-commerce companies in scaling and improving their operations and technologies. Maxime is passionate about technology, growth and solving complex problems. He is also a respected supply chain expert and experienced operations manager.

Prior to founding Obius, Maxime spent six years at Goodfood (TSX:FOOD) as Vice President of Operations and Engineering, supporting sales growth from $20 million in 2017 to $400 million in 2020. As VP of Operations, Maxime led a team of 2,000 people in improving gross margin from 18% in 2017 to 30% in 2020. Maxime was also a consultant at Deloitte, helping Fortune 500 companies optimize and modernize their supply chains.


Obius wants to democratize operational excellence, and simplify operations planning decisions for Canadian e-commerce businesses.
Empower leaders with operational excellence and lay the foundation to support their growth.


Deliver Value Quickly
Maximizing productivity and minimizing waste by optimizing processes and resources
Simplify Complexity
Structured, yet simple. Organize systems and processes to make operations simple and efficient
Support the Growth
Implement rigorous and agile processes to support long-term growth.
Continuously Improve
Innovate and continuously improve. Bringing positive change every day to our customers and our team.

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