Our Story

After spending many years leading operations teams, advising CEOs and creating operational tools at Deloitte and Goodfood (TSX:FOOD), Maxime Lavoie realized that many e-commerce companies had the same urgent need. These companies aren't proactively planning their operations, which results in lost sales and profitability.

Many e-commerce companies are losing sales due to stock-outs and lack of operational planning. These companies can lose up to 5% of their sales. Fortunately, with better sales and operations planning, these companies can reduce out-of-stocks and increase sales.

Hello,
My name is Maxime Lavoie

Maxime Lavoie is the founder and CEO of Obius and has spent the last 15 years supporting e-commerce companies in scaling and improving their operations and technologies. Maxime is passionate about technology, growth and solving complex problems. He is also a respected supply chain expert and experienced operations manager.

Prior to founding Obius, Maxime spent six years at Goodfood (TSX:FOOD) as Vice President of Operations and Engineering, supporting sales growth from $20 million in 2017 to $400 million in 2020. As VP of Operations, Maxime led a team of 2,000 people in improving gross margin from 18% in 2017 to 30% in 2020. Maxime was also a consultant at Deloitte, helping Fortune 500 companies optimize and modernize their supply chains.